Pricing
Fair usage policy (FUP)
Published plans do not cap people. They cap what you can run at one time.
Unlimited users on Engage, Automate, and 360. The limits below are what is in use now, not lifetime volume. If you go over, we may slow or pause the extra use, or ask you to move to Custom.
These three plans do not include AI credits, WhatsApp credits, call credits, or any other usage credit. For that, choose Custom. AI features on Engage, Automate, and 360 use a key you bring (BYO AI key).
| Resource |
Engage |
Automate |
360 |
| Users |
Unlimited |
Unlimited |
Unlimited |
| AI, WhatsApp, and call credits |
None. Custom only |
None. Custom only |
None. Custom only |
| AI features |
Bring your own key |
Bring your own key |
Bring your own key |
| Active leads |
2,000 |
2,500 |
3,600 |
| WhatsApp numbers |
2 |
3 |
5 |
| WhatsApp messages / month |
5,000 |
10,000 |
20,000 |
| Emails sent / month |
Not on this plan |
5,000 |
15,000 |
| Automation runs / month |
Not on this plan |
10,000 |
30,000 |
| API calls / day |
Not on this plan |
5,000 |
20,000 |
| Third-party connections |
Not on this plan |
3 |
8 |
| Calls at the same time |
Not on this plan |
Not on this plan |
2 |
| Autodialer lines |
Not on this plan |
Not on this plan |
1 |
| Files, media, and recordings |
500 MB |
1 GB |
2 GB |
| Call recordings kept |
30 days |
60 days |
90 days |
What the numbers mean
- Credits. No AI, WhatsApp, call, or other usage credits are bundled. Meta, carriers, and AI providers bill their own usage. Bundled credits are a Custom quote.
- Bring your own AI key. On Engage, Automate, and 360 you connect your own key to use AI in the product. We do not include AI tokens on these plans.
- Active lead. A record in an open or working stage right now. Won, lost, or archived records do not count.
- WhatsApp numbers. Connected WhatsApp Business numbers on the workspace.
- WhatsApp messages. Session chats and template sends in a calendar month, including campaigns.
- Emails sent. Outbound mail from the workspace in a calendar month.
- Automation runs. Each time a flow starts or continues for a lead, in a calendar month.
- API calls. Requests to the public API in a rolling day, per workspace.
- Third-party connections. Live integrations (other than WhatsApp and email) on the workspace.
- Calls at the same time. Concurrent SIP or calling paths on 360.
- Autodialer lines. Numbers the autodialer can ring at once.
- Files, media, and recordings. Total storage. Call recordings count here too.
- Call recordings kept. How long a recording stays before it is removed, unless Custom says otherwise.
If you go over
- We may slow or pause the extra use (new leads, extra messages, extra API calls, extra storage) until you are back under the limit or you move plan.
- A short burst is fine. A sustained overage is not.
- Voice agents, WhatsApp credits, call credits, and AI credits are quoted on Custom. They are not part of these published numbers.
- You may not resell, share, or split one workspace to dodge these limits.
Custom and Enterprise
If a published plan is too small, talk to us. We send a Custom or Enterprise price for a bigger envelope. That is not a buy button.
Start Custom Start Enterprise
We may change FUP at any time. See the Terms of Service.